Creative Biz: Defining Your Business

posted in: Business, Creative, Photography | 0

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"What do you do?" is something I get asked all the time and I always found it a tough one to answer because I DO SO MANY THINGS! Illustrator, fine artist, art facilitator, yoga instructor, photographer, web designer, graphic designer, oh my goodness that's too much. I know that during this season in my life I have many part-time jobs that are all creative and tend to intertwine and I don't do just ONE thing, however, I was also getting confused...

 

This month I took part in the Insta180 7-day challenge (Jasmine Star) and it was such an eye-opener because getting visual forced me to see exactly what I do. There was an amazing community that took part, most of them photographers, but it really didn't matter what their creative expertise was, being part of that gang was so valuable. We received daily prompts of what to post on Instagram for our businesses - all the images in this post come from the challenge. If you get the chance to take part the next round, I highly recommend you do!

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Defining your business is probably one of the most important things you can do, especially when starting out! You can do this by writing a business plan, but before it gets all hectic and long-winded, just grab a paper and pencil and follow these five prompts:

 

1. Introduce yourself

Write about who you are and why you do what you do.

  • Where does your passion come from for your business?
  • What do you love to do for fun?

2. Show your product/service

Take a photo of your product and attach it to this paper. Get someone to photograph you in action meeting with clients or doing something that represents what you do when providing a service (if you are a service-based business).

3. Show your behind-the-scenes

Take a photo of your workspace.

  • What do your behind the scenes look like?
  • Where do you work?
  • Are you a night owl burning the midnight oil or an early bird grabbing a coffee while sending emails in a cafe?

4. What are your tools?

Photograph your tools, whatever it is that you use to make your product. If you are service based, your tools are probably your computer, phone, car etc. Be creative!

 5. What does your business do differently?

In other words, what do you offer that nobody else offers?

  • How is it uniquely different?
  • Why should someone invest in your product/service?

Write down what your goals are, how your business relates to the community around you and what makes your business stand out.

Collect all these papers and photographs and put them in a file. This is the foundation of what you do.  

 

Whenever you feel off-course or not sure if something is working/fitting in your creative endeavour, have a look back into your file to see if it matches what you started out with. 

 

Once you have clarity on what you do and why you do it, your business becomes more coherent. 

 

I hope this helps! I know my business make much more sense now. I had to rethink what I was presenting to followers online and also simplified by rearranging my website, Instagram and Facebook pages. So...

"What do you do?"

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I'm a creative entrepreneur!  Being creative is an endless flow for me. It's what I do best and I want to bring that creativity out in others too! I'm working on new products and services to do just that.

 

xo Quaymberley

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